Tommy Hilfiger Denim
rpa:vision continue to work in partnership with
continue to work in partnership with Tommy Hilfiger to develop the designs of their various brands and deliver stores throughout Europe, recently completing a redesign of the Denim concept.
The design of the new store in Rosenthaler Strasse, Berlin, makes use of the narrow site with new bespoke in-line profile shelving and hanging system. A light grey resin floor and raw denim seating compliment the linear darkwood framed vintage prints. Black wall panels to the rear reveal full height mirrors running the length of the walls.
The store uniquely represents both a sensitive response to the historic site and cultural location and also the vision of Hilfiger Denim for the immediate future.