rpa:vision’s ongoing relationship with MFI
spans over 5 years providing project management services for their
roll-out throughout the UK. Through this relationship rpa:vision
has a detailed understanding of the MFI brand and the dynamics of
the organisation; a significant advantage when we were approached
by them to develop their new concept.
Our aim was to create an MFI brand concept that ‘umbrellas/houses’
the sub-brands, in the physical form of a dedicated central area
housing the expertise and range of the core brand offer. This area
is the heart and mind of the retail environment giving the customer
unprecedented choice for their room concepts and also the on-hand
expertise of the staff to bring that concept to life. Product bays
offer the very latest design concepts to the
customer, and the central piazza provides a focus for the
realisation of that concept. rpa:vision’s involvement included
design, production information and project management.