Rock & Republic
rpa:vision were commissioned by de Keyser Fashions
Ltd. (Rock & Republic / Da-Nang / Allen B / Wheels and Dollbaby)
to design their 100m2, high profile concession in the ‘Way-In’
Department of Harrods 4th Floor Ladies fashions. The four distinct
labels, each with its own strong branding and fixturing elements
are linked by a dominant horizontal architectural frame running
the length of the concession. Each brand's individual wall system
is framed by integral fitting rooms and a horizontal feature band
displaying brand finishes and signage.
The challenge was to provide de Keyser with a structured yet adaptable
space that faithfully reproduced the individual brands. Fixtures
contain a diverse range of finishes from Rock & Republic's industrial
block displays to Da-Nang’s pale bamboo wall units.
rpa:vision’s involvement included design,
project management and quantity surveying.